Our mission is to empower businesses through deep consumer and cultural truths to drive transformation, expansion and ingenuity
We believe in the power of empathy. This means not just listening, but understanding and acting. Our vision is to…
Encourage everyone to use empathy to better understand and comprehend the world around them
Values
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Empathy
We believe in the power of empathy. This means not just listening but understanding and acting.
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Curiosity
Curiosity and “why?” is the cornerstone and foundation of Insights. We believe in constant curiosity, and never stop questioning.
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Transformation
Change and evolution are catalysts for growth. To be somewhere you have never been before, you need to think and act in a way that you have never done before.
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Impact
Insights are only as good as the impact they have on an organization. We believe in meaningful and positive change, and inspiring others to not just think, but act differently.
Eleni Bennett is an esteemed consumer strategist, consultant, and thought partner for senior level executives and business partners, leveraging trend, consumer (attitudinal and behavioral) and marketplace insights to shape growth initiatives, drive innovation, and execute against strategic priorities.
Spending 13 years representing the consumer voice at various Fortune 500 companies within industries such as CPG, Entertainment, Footwear & Apparel, Activewear, and QSR, Eleni has a unique set of skills and proficiencies to lend to clients.
Most recently transitioning from Insights leadership at Vans (a VF Corporation), Eleni launched Eleni Bennett (EB) consulting in 2022 to leverage her expertise to assist a wide range of clients to lean into empathy to better understand their consumers and the world around them to formulate future-facing strategy and pathways for success.
Eleni is based in Southern-California and enjoys travelling and getting outdoors (hiking and adventuring) as much as possible!
Contact Eleni for more info.